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Understand your brand�s current social media audience, using a powerful, yet simple-to-use interface. View stored user messages, profile and biography information, in list view or individual view. Learn who the person is, what they are thinking and when they are online. Get unprecedented intelligence about your audience and use those insights to better tailor messaging. Mine timelines to understand what is 'top of mind' for them at any given time.

Execute Social Influence Marketing by identifying and winning over influencers who are loyal to your brand

Influencer Index -Instantly know who can harm or help your business with our unique influencer index. Identify the most influential people among your audience. The index scores and assigns weights to variables such as a person�s message virality, follower/friend base size, and uses an algorithm that Sprinklr continually improves and optimizes - ensuring your peace of mind and the power to befriend and leverage positive followers with high influence.
Participation Index �In addition to influence, understand how engaged your audience is with your brand using Sprinklr�s proprietary participation index. Uniquely created for each client, it identifies each person as being �agnostic�, �curious�, �interested�, engaged� and �loyal� with regards to your brand.

Sprinklr's proprietary spam identification technology uses the following to automatically identify potential spammers:

Messages, (shares/retweets),replies/comments, updates and direct messages, mentions (@ and hashtag), profile and setting information (bios, websites)
Specific behavior and word patterns.
Post frequency, length, inclusion of URLs, and other idiosyncratic patterns

Identify common attributes among subgroups of your fans/followers, and segment fans/followers into groups. Apply powerful filters, or ad hoc or saved search, to profiles and messages to identify followers who belong in groups or add friends/followers manually via drag and drop. Create unlimited groups, such as company, celebrities, power users, CEOs, competitors, large customers, follower count, frequency of tweet, location.

Understand reciprocity on Twitter. Bulk follow/unfollow capabilities

Following
Followers
People who are and are not following you back
People you are and are not following back
People who have unfollowed you
People you have unfollowed

Geo-analytics.