Measure

Campaign Analytics -Learn how to optimize your social marketing results several fold by understanding message properties that resonate with your audience

View interest, virality and engagement reporting metrics at campaign or message level
View detailed response reporting across channels including reach, clicks,retweets/shares, comments/replies and likes
Compare response across channels at campaign or message level

Map overlay with geo analytics and referral types

Analyze your audience/messages by a wide variety of data, across virtually any dimension. Here are just some of the reports, in addition to creating your own.

Reach, clickthrough, retweets/shares, comments/replies, likes and mentions by channel.
Optimal day and time to message.
Optimal frequency of messaging.
Audience growth reporting
Clickthrough Rate, Retweets/Shares, Replies/Comments by Campaign (or by Tags).
Buzz Measure.
Best time to post by topics over time.
Influencer Analysis. Buzz Measurement by topics over time.
Identify active users by various criteria of posts.
Track unfollows and correlate with the cause or problem.
Track topic popularity trends over time (Twitter Trend List).

Platform Follows Familiar Enterprise Campaign Model -learning curve.