PRODUCTS

AUDIENCE - LEARN

• View your brand’s current followers, using a powerful, yet simple-to-use interface. View stored user tweets, profile and biography information, in list view or individual view.
• Sprinklr's proprietary spam identification technology uses the following to automatically identify potential spammers:
  • Tweets, (retweets, replies, updates and direct messages, mentions (@ and hashtag), profile and setting information (bios, websites)).
  • Specific behavior and word patterns.
  • Tweet frequency, length, inclusion of URLs, and other idiosyncratic patterns that are predictive of a high reciprocal 'follow' rate.
• Proprietary influencer and participation indices quantify stature and relevance to the brand, for each follower. Instantly know who can harm or help your business with our unique influencer index. The index scores and assigns weights to variables such as a follower’s retweet frequency, follower base size, and uses an algorithm that Sprinklr continually improves and optimizes - ensuring that your peace of mind and the power to befriend and leverage positive followers with high influence.
• Geo-analytics.
• Identify common attributes among subgroups of your followers, and segment followers into groups. Apply powerful filters, or ad hoc or saved search, to profiles and tweets to identify followers who belong in groups or add followers manually via drag and drop. Create unlimited groups, such as company, celebrities, power users, CEOs, competitors, large customers, follower count, frequency of tweet, location.
• Get unprecedented intelligence about your audience and use those insights to better tailor messaging. Mine follower timelines to understand what is 'top of mind' for them at any given time.