PRODUCTS

ANALYTICS - MEASURE

• Built in Reporting/Charting Module with robust prebuilt reports such as Number of Tweets and/or Followers by Date, Week, Month or Year. Ability to view scheduled messages, clicks, and Retweets.
• Analyze your audience/tweets by a wide variety of data, across virtually any dimension. Here are just some of the reports, in addition to creating your own.
• Reach, clickthrough, retweets and mentions by channel.
• Optimal day and time to tweet.
• Optimal frequency of tweeting.
• Your brands' tweets' time of day vs. your followers.
• Number of new followers per day.
• Number of followers vs. Number of tweets.
• Clickthrough Rate, Retweets, Replies by Campaign (or by Tags).
• Buzz Measure.
• Best time to tweet by topics over time.
• Influencer Analysis.
• Buzz Measurement by topics over time.
• Identify active users by various criteria of posts.
• Track unfollows and correlate with the cause or problem.
• Track topic popularity trends over time (Twitter Trend List).
• Platform Follows Familiar Enterprise Campaign Model -learning curve.