Optimize
Real time results optimization -Improve your marketing results several fold by understanding the best time of the day, day of the week and day of the month for promotions by channel
Optimize against your primary campaign objective (clickthrough, virality and participation)
Learn which techniques, topics, keywords/phrases and tone make followers read your tweets and respond. Optimize your Tweets and create personal 'conversations' with your followers, stimulate word of mouth, boost your brands’ reputation, and develop a personal dialog with your customers, as individuals.
Learn what campaigns/topics/keywords work best and which posts result in optouts. View these metrics according to group, channel, ad hoc search or other.
Learn when followers are online and identify the best time to post.
Automate your day to day operations and increase your output by an order of magnitude.