Here’s this week’s round-up of social media updates…
Video Ads for Unpaid Users of Spotify
Spotify has announced their plan to make better use of their unpaid user-base by implementing video ads and “sponsored sessions.” Approximately 3 of every 4 Spotify listeners do not pay for membership and allow ads to interrupt their listening experience. Now, Spotify will allow brands to take full advantage of ad breaks, with the option to include 15 and 30 second videos. These videos will only pop up if the user’s browser is maximized. Spotify will also give brands the option to sponsor 30 minute ad-free listening sessions for unpaid mobile users. Users will need to watch a short video ad from the brand to begin the session.
New Marketing Opportunities For Larger iPhone 6
Apple’s reveal of the new iPhone 6 has everyone talking about the new, larger screen. Marketers are already excited by the opportunities that the size increase presents. The iWatch, the long-awaited wearable peripheral, is slated for release next year and brings its own set of opportunities for ads to the table. Advertisers are excited to see what they will be capable of doing with the small wearable device. The nature of the device ensures that ads will be seen more frequently.
Facebook Puts Ephemeral Posting to the Test
Facebook experiments with ephemeral posts that disappear after a designated period of time. The Snapchat-like feature is only being tested among users in certain areas, as per Facebook’s usual testing methods. Posts will expire after their given life-span, but the data will remain on Facebook servers for 90 days. The appeal of Snapchat’s marked-for-death messages is obvious, but will Facebook users feel the same? The posts will be visible in the same manner as all other Facebook material, so timed-deletion might seem like a strange addition. Facebook won’t want this new feature to go the same way as their dead-on-arrival Slingshot app.
Matthew Goral is an Editorial Intern at Sprinklr New York. He attends the Interactive Telecommunications Program at New York University, where the square block of art is forced through the circle slot of the internet by the hammer of technology.