Gender equality in advertising has been trending on social media over the past few weeks. Hashtags like #yesallwomen and #nomakeupselfie have sparked debates on why these stereotypes exist, and why they persist in advertising.
Social data shows us that there are distinct behavioral differences between the sexes, and consequently, differences between social platforms depending on the demographic of users. But while these gender differences exist, the use of gender stereotypes is lazy and often offensive to the intended target audience.
There is a better way… (more…)
This is me buying toilet paper for Sprinklr. Why bother? Why Charmin? Because the first two lessons of being a brand in the social age is: every experience is social. And every experience matters.
That is why something seemingly insignificant like toilet paper matters. (more…)
Many brands are in a similar position right now in terms of social media maturity. They have established a strong presence on the main social platforms and have committed to content marketing — either setting up dedicated internal teams or working with agencies to deliver and manage their organic social content.
The next step for these brands is the transition to paid social. Here is my list of ten essential processes that will give you the best chance of success in your paid social campaigns: (more…)
In 2010, Gatorade launched its Mission Control Center and ignited the command center craze. Armed with six large screens, Gatorade’s marketing team used the command center to stay up-to-date on trends and conversations about the brand, industry, competitors, even nutrition.
Gatorade was widely celebrated for demonstrating the innovative potential of real-time conversations. The praise was well deserved.
But that was 2010. (more…)
In this year’s NHL championship game for the Stanley Cup, hockey fans witnessed an east coast-west coast face-off, with the LA Kings battling for the puck against the NY Rangers. The Kings pulled out a win in a thrilling double overtime in Game 5, winning the championship title for the second time in three years. Justin Williams took home the Conn Smythe Trophy as playoff MVP, with 9 goals and 16 assists for 25 points in 26 games. (more…)
It’s hard to imagine a major sporting event today that isn’t complemented by a strong social presence and fan following. In the past, we’ve looked at The Master’s, the Indy 500, and the Superbowl. The benefits of social engagement for brands during live sporting events are numerous, exciting, and lucrative. Following the trends and conversations is a critical first step.
Social media compliance has become a topic de rigueur these days, especially for brands in regulated industries. In a recent webinar, we asked two industry experts for the nitty-gritty details on keeping your social media accounts in check while building organic brand ambassadors.
In 2014, there can be no doubt about the necessity of social media to brands. Corporations continue to evolve in the face of changing technology and an ever-changing toolbox that allows us to improve and streamline the ways in which we build and maintain our social house.
However, as many of us continue to grow and experiment, have we really laid a solid foundation for our social house to stand on?
Think reputation management isn’t a high priority?
In today’s social world, it’s more crucial than you realize. Paula Deen is a prime example of how reputational damage can affect the bottom line.
Deen’s troubles started in a small corner of her multi-million-dollar brand, but spread like gangrene — resulting in the disintegration of her business empire. Though the case at the center of it all (allegations of racism and sexism at a restaurant she co-owned) was eventually dismissed, Deen’s reputation wasn’t quite as lucky. (more…)
The clay at Roland Garros has attracted the world’s greatest tennis players for over a century. This year, we saw several brands competing for attention as their logos hit the clay.
With 312,900 French Open mentions, we couldn’t help but turn on our Sprinklr Listening platform to catch the data and determine which brands were top performers and social media trends at the big event. (more…)