Written by John Keehler and Caitlin Mitchell of The Richards Group, this post recently appeared in Without Infrastructure, You Can’t Be Social. Download the free eBook here.
When scrolling through updates on your news feed, most posts earn a glance, but a few inspire reactions through likes, comments, and shares.
These are the posts that somehow resonate and stand out from the others. Posts we find relevant and connect with. Usually, they are from friends. This is the promise of social media for brands – the potential to be seen as just another friend.
To be seen as a friend, a brand must act like one. (more…)