Experience Management Blog

Social Media Analytics: Which Car Brand Is Winning Social?

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Cars are picturesque, ignite conversation, and drive passion. Cars are an extension of their owners’ personalities: the design, the color, the year. People are naturally compelled to engage with car brands on social, whether for practical advice from Toyota, to satisfy an aspirational obsession with Aston Martin, or capitalize on the culture of MINI fans.

It’s no wonder then that this industry performs so robustly in social. But which car brands are in the victory lane when it comes to engaging with audiences, producing compelling content, and reaching the most consumers? (more…)

You Need Infrastructure to Function at the Speed of Social

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Jeremy-Humphries1

One of the biggest challenges for Farmers Insurance, and for most highly-regulated industries, is compliance. Social is fluid, unexpected, and spontaneous. However, in a highly regulated industry, you cannot always turn on a dime. The road from content creation to content publication is long and winding due to the numerous compliance checkpoints.
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Bright Minds Are Needed for Strong Social

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successful social media

When I started Social Fresh in 2008, there was an overall lack of trust in social from the brand side. Brands wanted to hear pitches about social, but very few of them were willing to commit the necessary financial resources to it.

And when they did, they didn’t invest heavily or deeply enough. Social wasn’t included in the overall marketing mix; it was usually a last-minute add-on. If you look at the role of social in business today, the difference is like night and day. (more…)

Sprinklr and Dachis Group Integration Webinar Recap

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The recent integration of Sprinklr and Dachis Group created the world’s largest independent enterprise social relationship platform. But what does this mean for our current (and future) clients? At last week’s Sprinklr + Dachis Group Integration Webinar, we met up with FamilySearch’s Alison Herzog and Omaha Steaks’ Paul Haskell to explain a few of the new benefits for brands.

Watch the webinar recording.

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If You’re Not Ready to Scale, You’re Not Ready for Social Media Success

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social media success is about scalability

When big brands start to build their social presence, they often focus on superficial metrics. One million followers. 24 million video views. Too frequently, the allure of eight-figure analytics blinds us to the business realities of what we’re actually doing. Have you ever considered what it would be like to handle a million followers? What will you say to them? How will you respond?

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US Airways’ Twitter Mistake Could’ve (and Should’ve) Been Easily Prevented

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The dust has proverbially settled on the US Airways tweet fiasco and we’re all now jumping in with our thoughts. I figured it was time to share mine. I’m not focused as much on what happened and whether it was right or wrong. It was definitely wrong — in so, so many ways.

My focus lies in how easily this could have been prevented. Human errors are inevitable. Brands will also make mistakes… because well, brands are driven by humans. With that said, shouldn’t brands have a system in place so things like this don’t happen?

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Technology Is the Servant of Content

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technology is the servant of content
With so much of corporate communications today prepared and delivered digitally, technology is more important to our success than ever.

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Taking Your IRL Relationships Online

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taking your IRL relationships online

As a company, we have been social since the beginning. Our founder wanted to be very close with people – his mantra was to make a new friend every day.
So, for us, being social happened way before social media even emerged.

With the arrival of the digital era, however, it became essential that the social links we were building offline (the decades of relationships nurtured) also translated online. (more…)

Who Won The Masters on Social Media?

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Social Media Analytics for the Green Jacket Tournament

Sprinklr Listening The Masters Word Cloud

Golf tournament season kicked off this past weekend with The Masters. While this 80-year-old event has been a fan favorite for decades, this year was especially exciting as the world took to social media to engage with players, sponsors, and tournament events. We turned on Sprinklr’s Listening Insights to determine the most popular on social among golf players, sponsorship campaigns, and topics. (more…)

New and Improved: Twitter User Profile Update Coming to a Browser Near You

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Twitter has always been in a state of “perpetual beta.” From optimizing the user onboarding process to the addition of Vine to a more robust mobile app, the social network has made quite a few radical changes since its inception in 2006.

Most likely keeping new users (and brands) in mind, Twitter recently announced what may be the most drastic change in the appearance of web user profiles. This recent update is one more example of the microblog’s dedication to improving the user experience.

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