Here is your social media round-up from the week of September 26, 2014.
Instagram ads hit the UK
After successfully rolling out ads in the US last year, Instagram has now launched ads in the UK. Although the photo and video ads are designed to blend in with the visual style of the platform, they will be clearly marked as sponsored. And just like Facebook ads, users can choose to hide individual ads and give feedback, allowing Instagram to tailor ads to individual users’ preferences.
Facebook’s new and improved ad platform
Could Facebook be about to launch a brand new ad platform? Based on Microsoft’s Atlas Advertiser Suite, the new ad offering is expected to feature advanced targeting and measuring capabilities. They will not only be able to track users through their own platform, but also across third party platforms to monitor user interests and buying habits. No official launch has been announced, but this advanced data could take Facebook advertising to a whole new level.
YouTube ads convert to sales
A recent study has proved that YouTube is the most effective social network when it comes to driving sales from paid social, with Facebook in second place and Google+ in third. Video is a great way to introduce customers to new products, as well as encouraging the customers to buy the products. However, brands should avoid treating YouTube ads like TV ads, as custom content created especially for the social platform can be much more effective.
Video marketing in numbers
Video accounts for around one third of all online activity. With video platforms like YouTube processing 3 billion searches per month, there is clearly potential for marketers to reach their target audience. By 2018, video is predicted to account for nearly 70% of all mobile traffic, so if it isn’t part of your marketing strategy yet, it’s time to start considering how video could benefit your brand.
Foursquare wants your personal recommendation
Since its launch in 2009, Foursquare has been known for its “check-in” feature. Now that the check-ins have been moved over to the Swarm app, Foursquare is planning to become the leading personalized recommendation engine.
Bianca Ohannessian is the Senior Content Manager at Sprinklr London. With a passion for fashion and an appetite for adventure, when she’s not writing copy, she’s out exploring the globe.