Cars are picturesque, ignite conversation, and drive passion. Cars are an extension of their owners’ personalities: the design, the color, the year. People are naturally compelled to engage with car brands on social, whether for practical advice from Toyota, to satisfy an aspirational obsession with Aston Martin, or capitalize on the culture of MINI fans.
It’s no wonder then that this industry performs so robustly in social. But which car brands are in the victory lane when it comes to engaging with audiences, producing compelling content, and reaching the most consumers? (more…)
One of the biggest challenges for Farmers Insurance, and for most highly-regulated industries, is compliance. Social is fluid, unexpected, and spontaneous. However, in a highly regulated industry, you cannot always turn on a dime. The road from content creation to content publication is long and winding due to the numerous compliance checkpoints.
When I started Social Fresh in 2008, there was an overall lack of trust in social from the brand side. Brands wanted to hear pitches about social, but very few of them were willing to commit the necessary financial resources to it.
And when they did, they didn’t invest heavily or deeply enough. Social wasn’t included in the overall marketing mix; it was usually a last-minute add-on. If you look at the role of social in business today, the difference is like night and day. (more…)
The recent integration of Sprinklr and Dachis Group created the world’s largest independent enterprise social relationship platform. But what does this mean for our current (and future) clients? At last week’s Sprinklr + Dachis Group Integration Webinar, we met up with FamilySearch’s Alison Herzog and Omaha Steaks’ Paul Haskell to explain a few of the new benefits for brands.
When big brands start to build their social presence, they often focus on superficial metrics. One million followers. 24 million video views. Too frequently, the allure of eight-figure analytics blinds us to the business realities of what we’re actually doing. Have you ever considered what it would be like to handle a million followers? What will you say to them? How will you respond?
The dust has proverbially settled on the US Airways tweet fiasco and we’re all now jumping in with our thoughts. I figured it was time to share mine. I’m not focused as much on what happened and whether it was right or wrong. It was definitely wrong — in so, so many ways.
My focus lies in how easily this could have been prevented. Human errors are inevitable. Brands will also make mistakes… because well, brands are driven by humans. With that said, shouldn’t brands have a system in place so things like this don’t happen?
As a company, we have been social since the beginning. Our founder wanted to be very close with people – his mantra was to make a new friend every day.
So, for us, being social happened way before social media even emerged.
With the arrival of the digital era, however, it became essential that the social links we were building offline (the decades of relationships nurtured) also translated online. (more…)
Golf tournament season kicked off this past weekend with The Masters. While this 80-year-old event has been a fan favorite for decades, this year was especially exciting as the world took to social media to engage with players, sponsors, and tournament events. We turned on Sprinklr’s Listening Insights to determine the most popular on social among golf players, sponsorship campaigns, and topics. (more…)
Twitter has always been in a state of “perpetual beta.” From optimizing the user onboarding process to the addition of Vine to a more robust mobile app, the social network has made quite a few radical changes since its inception in 2006.
Most likely keeping new users (and brands) in mind, Twitter recently announced what may be the most drastic change in the appearance of web user profiles. This recent update is one more example of the microblog’s dedication to improving the user experience.