NHL Stanley Cup Social Media Trends – Who Won On Social?

by Julia Bass 19 Jun 2014 Social@Scale: Social Listening Insights, Uncategorized

Sprinklr Listening NHL Stanley Cup

In this year’s NHL championship game for the Stanley Cup, hockey fans witnessed an east coast-west coast face-off, with the LA Kings battling for the puck against the NY Rangers. The Kings pulled out a win in a thrilling double overtime in Game 5, winning the championship title for the second time in three years. Justin Williams took home the Conn Smythe Trophy as playoff MVP, with 9 goals and 16 assists for 25 points in 26 games. (more…)

Social Media Trends: Who won the NBA Finals?

by Julia Bass 16 Jun 2014 Social@Scale: Social Listening Insights

Brands and teams that became social media trends at the 2014 NBA Finals

Sprinklr Listening NBA Finals

It’s hard to imagine a major sporting event today that isn’t complemented by a strong social presence and fan following. In the past, we’ve looked at The Master’s, the Indy 500, and the Superbowl. The benefits of social engagement for brands during live sporting events are numerous, exciting, and lucrative. Following the trends and conversations is a critical first step.

At Sprinklr, we turned on our Listening Insights tool to see which teams and sponsors scored big in social mentions for the 2014 NBA Finals. (more…)

Social Media Compliance Webinar Recap

by Uyen Nguyen 13 Jun 2014 Social@Scale: Crisis Management, Webinars

social media compliance

Social media compliance has become a topic de rigueur these days, especially for brands in regulated industries. In a recent webinar, we asked two industry experts for the nitty-gritty details on keeping your social media accounts in check while building organic brand ambassadors.

Watch the webinar recording. (more…)

Is Your Social House In Order?

by guest 12 Jun 2014 Blog Post, Social@Scale: Content Manager

social infrastructure: foundation of social program

This is a guest post by Juli Brown, Communications Strategist at Nestlé Purina Petcare Company.

In 2014, there can be no doubt about the necessity of social media to brands. Corporations continue to evolve in the face of changing technology and an ever-changing toolbox that allows us to improve and streamline the ways in which we build and maintain our social house.

However, as many of us continue to grow and experiment, have we really laid a solid foundation for our social house to stand on?


Crisis Management Best Practices for the Enterprise

by Uyen Nguyen 11 Jun 2014 Social@Scale: Crisis Management, Whitepapers

crisis management best practices for the enterprise

Think reputation management isn’t a high priority?

In today’s social world, it’s more crucial than you realize. Paula Deen is a prime example of how reputational damage can affect the bottom line.

Deen’s troubles started in a small corner of her multi-million-dollar brand, but spread like gangrene — resulting in the disintegration of her business empire. Though the case at the center of it all (allegations of racism and sexism at a restaurant she co-owned) was eventually dismissed, Deen’s reputation wasn’t quite as lucky. (more…)