Here’s what happened in the world of social media this past week…
iPhone 6 Is a Dream Come True for Advertisers
The much anticipated iPhone 6 is due to be released within a matter of days. The new model is expected to have a larger screen than its predecessors, making it compatible with the latest social ad developments, as platforms like Facebook and Twitter ads begin to focus more on rich media. The new iPhone may even be able to sync up to wearable tech and enhanced notifications — features that brands will want to work into their paid social strategy.
New Directions for Twitter
Ross Hoffman, Director of Brand Strategy at Twitter, has revealed plans for the platform and reviewed its recent developments. These include new design features, such as expanded photos. He also dismissed the idea of adding an algorithm that determines what users will see in their feed, as this would alter the real-time nature of Twitter. However, the rumors persist… (more…)