Social Media Round-Up: September 8, 2014

by biancaohannessian 08 Sep 2014 Blog Post

social media round-up 9/8

Here’s what happened in the world of social media this past week…

iPhone 6 Is a Dream Come True for Advertisers

The much anticipated iPhone 6 is due to be released within a matter of days. The new model is expected to have a larger screen than its predecessors, making it compatible with the latest social ad developments, as platforms like Facebook and Twitter ads begin to focus more on rich media. The new iPhone may even be able to sync up to wearable tech and enhanced notifications — features that brands will want to work into their paid social strategy.

New Directions for Twitter

Ross Hoffman, Director of Brand Strategy at Twitter, has revealed plans for the platform and reviewed its recent developments. These include new design features, such as expanded photos. He also dismissed the idea of adding an algorithm that determines what users will see in their feed, as this would alter the real-time nature of Twitter. However, the rumors persist… (more…)

How Brand Strategy + ‘Wow’ Storytelling = +29% Sales

by Jan Zlotnick 05 Sep 2014 Customer Experience

CXpressoShotVol4satisfaction loyalty graph 2Forrester’s case study of one hotel’s CX (Customer Xperience) showed +29% in sales.

Here’s the double shot:

1. Brand strategy differentiation
2. ‘Wow’ storytelling by employees

So, how did it go down?

  • Happier customers, +29% YOY sales
  • Improved customer perceptions (inc NPS)
  • Renewed brand interest: The brand set the company’s promise and then designed its experience to align with that single vision
  • Socialized it with a differentiating campaign
  • Didn’t go for broke. Started with less costly initiatives that paid quick dividends

So, what will it be today for your Customer Xperience ROI, single or doppio?


The Reasons to Drop Silos Could Fill a Book

by guest 04 Sep 2014 Blog Post

The Reasons For Dropping SilosThis post was written by Stefan Tornquist, Vice President of Research for Econsultancy. Stefan was recently featured in our Without Infrastructure, You Can’t Be Social ebook.

Recently, I got to hear a candid anecdote from a leader at a B2B equipment manufacturer that’s growing quickly and has sales teams flung across the world. The last few years have seen their product set change massively, and it has moved them to a hybrid service model, which confounded their system for attributing sales and commissions. That’s sacred territory and a real problem.

She described several efforts between sales, marketing, and finance to fix things, but no solution captured the nuances important to the players. But a coincidence cut the knot: the implementation of a new internal social infrastructure. (more…)

Branderati Is Joining The Sprinklr Family

by Ragy Thomas 02 Sep 2014 Announcements, Blog Post

Sprinklr Acquires Branderati Advocacy Marketing

Today, we are very excited to announce that Branderati, the leading influencer advocate solution, has been acquired by Sprinklr.

It’s a big day for the industry as advocacy now becomes a critical part of the enterprise social infrastructure. For Sprinklr, it’s another milestone on our journey to creating the most complete social software platform for large brands.

We’re witnessing an immense change in consumer behavior, in both B2B and B2C environments. Today, over 60% of consumers have decided what to buy before they ever step into a store or contact a brand. Over 70% of consumers trust others like them more than brands themselves when it comes to product information.

Advocacy is an essential part of every marketer’s activities going forward.

However, instead of telling you why this makes sense for Sprinklr and the brands we serve, I am going to let Mark Curtis, the CEO and Founder of Branderati and our newest General Manager, tell the story. He understands the importance of advocacy as well as anyone.

Mark…take it away and welcome to Sprinklr. (more…)

Weekly Social Media Round-Up: August 29, 2014

by biancaohannessian 29 Aug 2014 Blog Post

weekend update snl


Here’s what happened in the world of social this week…

Twitter advertising moves across the globe

This week, Twitter announced that it is expanding its advertising services to 12 new countries across Europe. This will include access to tools such as Promoted Video and Mobile App Promotion. Twitter advertising is now available in 35 EMEA countries, and this figure is likely to increase following reported growth in this region over the past year. (more…)