This post was written by Jared Osario of PSE&G. Jared was recently featured in Without Infrastructure, You Can’t Be Social. Download the free eBook here.
At PSEG, we have two different types of infrastructure: literal and social. Our literal infrastructure – that’s the power lines and electrical equipment throughout our territory. Our social infrastructure encompasses the systems, processes and people that help us communicate with our customers, especially during an emergency.
Our industry is unique in that we usually get a few dozen social messages a day, but then at any given moment a storm can sweep through the region, causing 90,000 tweets to be sent to us. (more…)