Today, we are very excited to announce that Branderati, the leading influencer advocate solution, has been acquired by Sprinklr.
It’s a big day for the industry as advocacy now becomes a critical part of the enterprise social infrastructure. For Sprinklr, it’s another milestone on our journey to creating the most complete social software platform for large brands.
We’re witnessing an immense change in consumer behavior, in both B2B and B2C environments. Today, over 60% of consumers have decided what to buy before they ever step into a store or contact a brand. Over 70% of consumers trust others like them more than brands themselves when it comes to product information.
Advocacy is an essential part of every marketer’s activities going forward.
However, instead of telling you why this makes sense for Sprinklr and the brands we serve, I am going to let Mark Curtis, the CEO and Founder of Branderati and our newest General Manager, tell the story. He understands the importance of advocacy as well as anyone.
Mark…take it away and welcome to Sprinklr. (more…)