This post was written by Simon Mansell, CEO of TBG Digital.
In light of our partnership with Sprinklr, I wanted to elaborate on the specific benefits of using Sprinklr’s social management platform for individual companies, or their brands, and agencies.
Sprinklr’s management platform is the first to truly integrate owned, earned and paid social activity into one environment.
Organic and paid social activity have been on a convergent path for some time.
It makes sense to manage both from within the same platform, but the benefits of Sprinklr go beyond that — combining planning; coordination of collaboration and sign-off; audience, data and targeting management; along with measurement optimization and reporting.
Different aspects of the management platform will appeal to the two main groups that it is designed to help: enterprise businesses managing their own social activity and agencies managing the activity of their client roster. (more…)