Dear Brands: What It’s Like on the Other Side

by Ragy Thomas 10 Jul 2014 Blog Post

social-media-management-dear-brands

This piece was inspired by a LinkedIn post by Marcy Massura of MSLGROUP. If you haven’t read, it highlights a few learning opportunities for tech/social/digital vendors when approaching brands.

As the founder and CEO of an enterprise social media management company – yes, a vendor – I wanted to take a moment to provide a different perspective.

Here goes… (more…)

Brands and User-Generated Content: A Primer on Implicit vs. Explicit Rights

by guest 09 Jul 2014 Blog Post

 user-generated content

The following article — written by Dan Kimball, CMO at Thismoment – originally appeared in Wired Insights  and provides a compelling perspective on the risks and rewards of using UGC.

Ask any marketer how important user-generated content (UGC) has become to his or her marketing strategy and they will answer with a varying degree of conviction about the importance. What every marketer can’t say as confidently, is whether he or she knows the laws and regulations that govern content usage in the social media echo chamber. (more…)

Are you ready for the connected consumer revolution?

by Julia Bass 08 Jul 2014 Featured, Social Media Analytics, Whitepapers

It ain’t social media, it’s the voice of your customer

Sprinklr is excited to present the first edition of the Social@Scale Journal: a comprehensive resource for practical advice, original research, and valuable data about how social is transforming business. Social-at-Scale-Journal-Cover-Sprinklr

We’ve included case studies and lessons from:

Enterprise Social Media Greatest Hits

by Uyen Nguyen 07 Jul 2014 Featured

News moves fast. Social moves even faster. So we get it — staying up-to-date with all the latest articles and trends in enterprise social media isn’t easy.

That’s why we put together this compilation of thought-provoking pieces on how the world’s largest financial brands are optimizing social experiences. It’s the same valuable and practical information you need, but hand-selected for easy consumption.

Download your free copy here. (more…)

Which retailer has the most social media influence?

by Julia Bass 02 Jul 2014 Blog Post, Social Media Analytics

Sprinklr Brand Health Analystics Retail Social Media Influence

Creating great social experiences for consumers is now an integral part of any retailer’s marketing strategy. Listening to the voice of your customer has never been more critical to social engagement. (more…)