Track and Nurture Your Global Audience
Manage Social Relationships from One Enterprise Platform
Customer satisfaction is valuable (as if you didn’t know). A 5% increase in customer retention could boost company profits by 25% to as much as 100% (Bain & Co.).
But with many points of contact and the constant addition of new social channels, the dynamic customer journey has never had more variables.
Understanding and managing the global audiences of today requires a flexible social relationship platform.
Where each social interaction can be tracked and nurtured.
Where real-time response can be informed by strategic anticipation.
Sprinklr’s powerful audience management capabilities allow you to segment and organize your community. Integrate with existing CRM systems to build a bridge between social and business initiatives. View company interactions from any channel, with custom profile tags and automated rules.
Universal Profile Properties
- Identify and track brand ambassadors, key influencers and detractors
- View local conversation thread and related comments plus an entire history of all company interactions with the profile
Expedited + Automated Social Audience Management
- Language-independent algorithms measure each audience member’s Influence, Participation and Spam ratings
- Custom profile tagging enable you to track anything, from basic demographic information to product-specific information
- Organize your audience into global and/or local-level lists and then filter by profile and channel-specific properties