An Enterprise Social Infrastructure, Well Beyond Simple Social Media Marketing Tools
The impact of a well-executed social outreach is undeniable – 87% of highly satisfied customers indicated that their online social interaction with a given company “positively impacted” their likelihood to purchase from that company (JD Power).
But how does a large organization reap the full harvest of social engagement when confronted by thousands of conversations, across many accounts and users?
On a global scale, successful social engagement can only exist with the proper infrastructure.
Sprinklr’s social relationship platform is uniquely engineered to enable and support comprehensive, secure, scalable social engagement across multiple channels, functions, divisions, and geographies.
Under the hood, a proprietary Natural Language Processor (NLP) streamlines listening, improves response time, and ensures that no conversation is left behind.
Adaptive queue processes simplify workflow to improve cross-team and cross-function collaboration.
And universal profile properties organize large global audiences to ensure consistency of customer experience.
The world’s most social brands are able to manage and multiply thousands of conversations with:
Publishing + Content Management
Schedule and import content to the interactive Planner, viewed by user, account, and message type
Target posts by Geography, Language, and Channel-specific properties
Utilize the intelligent bookmarklet to post content from anywhere on the web
Review content with outbound message approvals, preventing “rogue” or unintended messages
Social Monitoring Tools
Universal Profile Properties
Custom dashboards that are easily shared across teams and users
Generate monitoring columns by social channel, account, RSS feeds and searches, queues, assignments, message type, message status/priority
Monitor customer activity within Social Applications directly from the Dashboard
Ensure a holistic view of each customer
Identify and track brand ambassadors, key influencers and detractors
View local conversation thread and related comments plus an entire history of all company interactions with the profile
Response + Automation
Take bulk actions on messages to save time and clicks
Simplify inbound content workflow with queues, message assignments and notifications
Create and use Macros to combine multiple message-level actions into a single click
Run persistent searches of key topics and words to influence and drive conversations as they start