Social@Scale™: Crisis Management

At Sprinklr we often are approached by brands for help in managing crises when they arise. What’s the best way to coordinate a response? How do we ensure multiple responders are consistent in their posts? How can we prioritize incoming messages and prevent problems from getting out of control?

We understand that regardless of a brand’s health, every company will eventually face some type of crisis. The best approach for dealing with future high volume issues is to prepare for them from day one. Sprinklr helps companies create workflows, escalation processes and templated responses so that, when a crisis arises, they are quickly able to mitigate issues and restore brand health.

In times of crisis, brands can count on Sprinklr.

• Multi-channel, multi-function and multi-division support for engagement, reporting and monitoring.
• Identify audience members who require routing for notification or escalation based on influence.
• Integrate legal, compliance and press teams in to issue specific approval workflow based on permissions.
• Manage issues wherever you are through Sprinklr’s desktop or mobile applications.
• Centrally manage all digital assets and optimize messages based on past performance with high levels of detail.
• Manage access controls at the division, social account and user role level.