Social eXperience Management | Marketing

Your customers and prospects aren’t interested in being marketed to. They’re interested in building relationships with your brand and engaging with relevant, helpful content when they need it. They seek emotion and conversations with genuine, caring people they can relate to. And you know what? They’re in control now. So how does a brand manage social marketing experience?

Interested? Learn more

social conversation management

Conversation

 
  • Monitor market trends to adapt tactics and content
  • Deploy real-time marketing content
  • Increase loyalty through brand affinity
  • Monitor for potential crisis flashpoints

You will need these modules:
social engagementSocial Engagement: Monitor and triage, route, and engage with millions of conversations at scale.

social media management mobile appSocial Mobile Apps: All your engagement features in the palm of your hand 24/7 anywhere in the world.

LISSocial Listening Insights:Get actionable listening insights about where, when and why conversations occur.

community management

Community

 
  • Discover your best word-of-mouth ambassadors
  • Nurture strong advocate communities
  • Identify detractors and try to turn them around
  • Build targeting list around product, locations or industries
  • Amplify positive word of mouth in real time
  • Build influencer lists
  • Manage advocacy programs

You will need these modules:
social engagementSocial Engagement: Instantly identify important fans or customers, categorize or annotate digital profiles, add them to predefined profile lists, and assign influencer ratings on the fly.

social crm audience managementSocial CRM: cross-reference your CRM for existing customers or insert as new customers in your database.

LISSocial Listening Insights: Get actionable listening insights about your audience.

 

social media content strategy

Content

 
  • Develop real-time marketing content libraries
  • Curate and share content across the organization
  • Measure content effectiveness across channels or markets
  • Humanize your brand with compelling, timely content
  • Suggest content to field offices, subsidiaries, and agents

You will need these modules:
social media publishingSocial Publishing: Publish rich media publishing to all your social channels with a sophisticated editorial calendar.

social asset management content strategySocial Asset Management: Manage all your social media assets from one central location and share or suggest content from it.

social apps for facebook and twitterSocial App Suite: Create and deploy social apps with no coding effort.

social media campaigns

Campaigns

 
  • Measure engagement and activity across social endeavors
  • Automatically track clicks and conversions
  • Generate aggregate ROI metrics across all channels
  • A/B test various social initiatives

You will need these modules:
social media campaignsSocial Campaign Management: Create, deploy, and share campaigns from a central calendar.

create social apps facebook Social Apps Suite: Create and deploy slick social apps effortlessly.

social media analyticsSocial Reporting : Measure campaign results across channels, markets, and locations with aggregated reporting.

social collaboration

Collaboration

 
  • Choreograph and orchestrate campaigns across locations
  • Provide customer feedback to Sales and Product teams
  • Generate reporting for the C-suite
  • Approve content from other departments or locations

You will need these modules:
social media automationSocial Automation: Automate complex workflows with Social Automation rules and macros.

enterprise governanceSocial Governance: Enforce internal and external compliance requirements and define user roles and permissions with Social Governance.

social asset management content strategySocial Asset Management: Share, suggest, and track social content performance from a central location.