Core Platform

Smart Content Management

Asset Management

Sprinklr provides a highly organized way for you to store, manage, deploy, and measure the impact of your content assets. Set content permissions, embargo dates, and expiration dates to ensure content is used in the right place, at the right time, by the right person.

  • Create, store, and organize content assets for easy access across the organization
  • Surface top performing content and producers across your company
  • Use content engagement metrics to generate ideas for new campaigns


Campaign Management

Plan, organize, and collaborate on any digital campaign with Sprinklr’s integrated, easy-to-use calendar. Track your campaign initiatives and measure their impact on the business.

  • Deploy campaigns effectively across channels, markets, and demographics
  • Enforce campaign consistency across the entire organization
  • Consolidate reporting metrics, like engagement and conversion, across multiple channels


Global Governance and User Management


Real-time customer engagement and compliance policies really can coexist. With Sprinklr, you can manage approvals, establish user permissions, and create audit trails – allowing your teams to safely and confidently interact with customers.

  • Implement custom approval workflows to fit any existing process
  • Oversee outbound messaging and maintain detailed audit trails
  • Effectively manage crisis situations by closely controlling social media, up to and including shutting off all activities if needed


Distributed User Management

Sprinklr provides a simple way for global organizations to manage user provisioning. Assemble users based on role, location, or department into a common profile.

  • Manage, monitor, and govern thousands of distributed users and accounts
  • Report on team-wide and organization-wide user activities
  • Easily wrangle constantly changing titles, permissions, and employment status of users


Measurable Success


Centralize data from all your social channels and accounts. Customize, expand, or slice and dice metrics to understand what’s working, what’s not, and how to get better.

  • Track content-driven engagement and conversion metrics
  • Drive business outcomes based on historical and ad hoc data
  • Identify your most effective and productive employees


Instant Access from Anywhere


Monitor, engage, and collaborate on the go: the full power of Sprinklr’s customer experience management platform is available on any device, right in the palm of your hand.

  • Collaborate with your teams away from the office
  • Immediately take charge of crisis situations
  • Monitor campaigns and trends from anywhere, any time – because social never sleeps


“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - starwood

“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s