The way to Customer-first for Marketers

Rally your company around
digital transformation

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About the Event

The brand-customer dynamic has fundamentally shifted in the digital age—transformation to Customer-First isn’t easy, but it’s possible, and worth it.

Let us help you find The Way.

Here’s what to expect:

Mohan Sawhney, globally recognized marketing visionary, will discuss the new role of the CMO, and why today’s marketers must be the stewards of customer experience.

Sprinklr executives will share a first glimpse of new product capabilities and their marketing technology vision.

McDonald's and Deloitte Digital will share how they are leading real transformation in their organizations.

  • Agenda

    Hear from leading voices in Customer Success to Digital Transformation and Marketing

    • The opportunity of digital transformation
    • The hidden challenge that prevents success
    • The next generation of marketing and the right people to make it happen
    • How to successfully align people and process
    • A journey to customer-first in the real world
    • Technology and new systems to support transformation
    • Close