Online customers follow a complex and often unpredictable path to purchase. Not every customer follows this sequence, nor do they land on every step. But there are measurable business benefits to adding interaction and conversation to each step of the customer journey.
Acquire customers by creating content that is credible, trustworthy and has high SEO value.
Make the experience a social destination, where customers interact and are educated through social experiences.
Engage fans in conversation about product issues and generate volumes of helpful guidance while mitigating 1st-line call center costs.