Modern Care
La solución proactiva y digital-first de experiencia del cliente líder en el mundo.

Explora los productos de Modern Care

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Comunidad de autoservicio

Construye y gestiona una comunidad online integrada a tu estrategia de atención

Live Chat

Responde más rápido con una atención personalizada y basada en datos

IA conversacional y bots

Reduce costos al automatizar consultas con bots e IA conversacionales

Inteligencia del centro de contacto

Datos e insights basados en IA que promueven una atención al cliente proactiva

Automatización del centro de contacto

Automatiza workflows y procesos e impulsa más resoluciones al 1er contacto

Asistencia para agentes

Analiza conversaciones al instante y obtén predicciones, sugerencias y alertas

Base de conocimiento

Facilita a los agentes y clientes el acceso a las respuestas que necesitan

Modern Research
Toma decisiones en función de las investigaciones proactivas impulsadas por IA. Estas se basan en el conjunto más completo de datos de la experiencia del cliente.

Explora los productos de Modern Research

Social Listening

Insights sobre la voz del cliente en tiempo real en canales digitales y tradicionales

Insights y Benchmarking Competitivos

Analiza el rendimiento de tu contenido vs. otras marcas y la competencia.

Product Insights

Insights con IA de reseñas y redes sociales: Sentimientos de los clientes con tus productos

Location Insights

Análisis en tiempo real de las experiencias de marca, basado en ubicaciones

Visual Insights

Inteligencia visual en tiempo real que impulsa conexiones significativas en el ámbito digital

Media Monitoring & Analytics

Conecta historias en las redes y las noticias y mide tu earned media

Modern Research Lite

Ponte en marcha con una prueba de monitoreo social y digital, gratis por 30 días. No necesitas tarjeta de crédito.

Modern Marketing & Advertising
Construye y protege la reputación de tu marca. Toma medidas en cada punto del ciclo de vida de marketing.

Explora los productos de Modern Marketing & Advertising

Planificación de Campañas y Content Marketing

Con insights basados en IA: gestiona el riesgo de marca y aumenta el ROI

Marketing Analytics

Visualiza el rendimiento de tus campañas en 30+ canales y datos de terceros

Advocacy

Fomenta, mide y optimiza la promoción de la marca por parte de tus empleados en las redes sociales

Social Advertising

Aumenta tu ROAS y la colaboración, reduce riesgos y unifica los informes

Todos los productos
31 productos. 4 suites de productos sólidos. Todo esto en la única plataforma unificada de CXM.

Casos de uso populares

Atención al cliente

Mejora la experiencia de atención al cliente en más de 30 canales digitales

Centro de ayuda

30+ canales de análisis, predicción y sugerencias con IA en un solo lugar

Social Listening

Insights sobre la voz del cliente en tiempo real en canales digitales y tradicionales

Atención unificada

Gestiona la atención al cliente en más de 30 canales digitales desde una sola plataforma impulsada por IA

Automatización de redes sociales

Planifica, gestiona y mide el contenido de la marca en más de 30 canales desde una sola plataforma

Comunidades Online

Ayuda a los clientes a aprender de otros y reduce la carga de los agentes

Conjuntos de aplicaciones para medios y redes sociales

Consolida todas tus necesidades de redes sociales en la única Social Suite unificada

Social Advertising

Aumenta tu ROAS y la colaboración, reduce riesgos y unifica los informes

CXM unificada
Clientes
Nuestra historia
Carta del fundador
Sala de prensa
Empleos
Cultura y talento
Relaciones con los inversores
Contáctanos
Iniciar sesión

Mashreq, One of the UAE’s Best Performing Banks, Selects Sprinklr to Drive Unified Customer Experiences

As the oldest bank in the United Arab Emirates (UAE), Mashreq continues to innovate by transforming its customer experience with Sprinklr  

NEW YORK, NY — July 27, 2021 –– Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Mashreq – one of the leading financial institutions in the UAE – is using Sprinklr Modern Care, Social Engagement & Sales, and Modern Research to advance its customer-centric and client-focused strategies. Mashreq joins other leading financial institutions around the world who are using Sprinklr as a core element of their digital customer experience management strategy. 

Founded in 1967 in Dubai, Mashreq Bank has emerged as one of the leading financial institutions in the United Arab Emirates (UAE), with a strong presence through its international offices spanning Europe, Asia, Africa and the US, as well as financial capitals of the world. 

Because banking is one of the most highly regulated industries, Mashreq requires a technology platform with a strong focus on governance and compliance. Additionally, Mashreq was looking for a single platform that could provide both B2B and B2C customer experience management support, competitive information, efficient customer service capabilities, and automated listening and publishing. 

Mashreq turned to Sprinklr to exceed its needs with the following products: 

  • Sprinklr Modern Care: Mashreq will gain a 360-degree view of the customer across digital channels, gaining insights that are used to improve the customer experience. Mashreq will also be able to provide 1-1 customer service while reducing costs and streamlining processes across banks in multiple locations. 

  • Sprinklr Social Engagement & Sales: Mashreq will use Sprinklr’s AI capabilities within Social Engagement & Sales to optimize publishing, engagement, reporting, and asset management across digital channels on one Sprinklr platform. The company can now ensure content is reaching the right audience and driving results. 

  • Sprinklr Modern Research: With Sprinklr Modern Research, Mashreq will be able to glean invaluable insights about its customers and the industry at large. It will also be able to benchmark against competitors to continue to stay at the forefront of the banking industry in the region.

Comments on the News: 

“At Mashreq, we are completely focused on customer centricity across the organisation, a strategy that we are going to fully drive through our digital transformation,” said Rania Nerhal, Senior Executive Vice President, Client Experience & Conduct Officer, Mashreq. “Sprinklr provides us with a platform to truly know our customer across digital channels. Selecting Sprinklr as a core piece of our digital transformation strategy and our single platform for digital customer service, engagement, and research was key to our fundamental objective: enhance the customer banking experience.”

“We’re proud to support Mashreq’s digital transformation strategy, providing each of its branches with a single platform to collaborate internally and add value to customers,” said Kris Wood, Senior Vice President of EMEA, Sprinklr. “We’re looking forward to maintaining Mashreq’s reputation as an innovative bank by bringing its customer experience strategy to new heights.” 

About Sprinklr
Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once-impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. 

About Mashreq
Mashreq is a leading financial institution with an expanding footprint across the Middle East. We have international offices in Europe, Asia, Africa and the US, and a strong presence in the financial capitals of the world. 

As the oldest bank in the UAE, our journey can be traced back to humble beginnings in 1967, followed by periods of rapid growth and strategic expansion. Throughout our history, Mashreq has differentiated itself by pioneering new-to-market concepts and launching unique products and services.

Our innovative approach sets us truly apart, it also continues to win us numerous awards and accolades across all fields including digital banking, the most recent were: Market Leader by Euromoney Cash Management Survey  in UAE for Corporates and in the Middle East and Africa for the Financial Institutions , Market Leader by Trade Finance Survey in the UAE and Middle East, Middle East Best Digital Bank by Euromoney Regional Awards for Excellence, the Most Innovative Consumer/Corporate Digital Bank in the UAE and Best Bank in the UAE by World's Best Bank Awards by Global Finance, Most Innovative Bank in the Middle East by EMEA Finance and many others.

Productos

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesPlataformaExperiencia educativaCitizen ExperienceIA de Sprinklr Sandbox de SprinklrPortal para desarrolladores
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacidadPreferencias de cookiesModern Slavery StatementIndex EgalitéTérminos