How a Global Computer Leader Embraced China’s Customer Care Channel of Choice
global
Industry
Technology
Country
United States
Solution
Care
Company Size
145,000
Blinded Dell We Chat
WEBSITE
HEADQUARTERS
global
With 80% of customer inquiries coming from China, the company needed to refocus its care efforts to better support this market. With WeChat’s domination of the digital space in the country, the company embraced the platform’s ability to provide service and support.