How do you streamline a marketing process that has more workstreams than it can count?
Global Tobacco Company
Global Tobacco Company
Industry
Manufacturing
Country
United States
Solution
Marketing
Company Size
Global Tobacco Company
WEBSITE
HEADQUARTERS
Global Tobacco Company
They chose Sprinklr to help manage campaigns and content globally by standardizing its marketing approach into four key phases: Ideation, Planning, Production, and Measurement. Using campaigns, briefs, and content strategy
capabilities within Sprinklr to ideate, the organization used the Planner for a single source of truth on global and local market campaigns and Sprinklr's workflows to standardize production.