The DMA & Sprinklr Webinar
“It’s the thought that counts.” This colloquialism has taken on new meaning since Spring 2020. To be thoughtful, sensitive and discerning for everyone’s individual needs and circumstances should be the goal of every brand experience, customer contact, advertisement and marketing campaign.
Attend this webinar for practical advice on how to truly listen to your customers to act and engage in a meaningful and discerning way. Our panelists will share how they achieve sustained thoughtful marketing for their brand or their customers’ brands.
Why customer listening at scale should be a major business initiative
What it takes to operationalise kindness and empathy across an organisation
How a thoughtful approach influences marketing strategy
How this approach drives up revenue and customer loyalty