VIRTUAL WORKSHOP

Humans-in-charge, how marketers are taking control of AI Copilots to transform campaigns

Marketing teams today are under increasing pressure to accelerate execution, deliver greater impact, and demonstrate ROI—all while managing with leaner resources. According to McKinsey, marketers spend up to 60% of their time on tasks that add minimal value. Meanwhile, Forrester reveals that only 16% are successfully converting data into actionable insights. 

Ironically, while marketing has been at the forefront of GenAI adoption, its use has largely remained confined to basic tasks like content generation and localization. 

That’s where AI Copilots come in—intelligent, always-on assistants built into SaaS platforms like Sprinklr. These copilots revolutionize the way marketers operate by enabling instant access to insights, real-time campaign monitoring, and early issue detection—freeing up time for creative and strategic thinking. 

At Sprinklr, we see marketers not as cogs in the machine, but as the decision-makers in charge i.e. Humans-in-charge, not humans-in-the-loop. Sprinklr Copilot is designed to be the ideal partner—helping marketing teams move faster, make smarter choices, and work more effortlessly. 

In this webinar, we'll explore: 

• How AI copilots instantly convert complex data into clear, actionable insights 

• Real-time alerts that help identify and resolve campaign issues before they escalate 

• Context-aware AI that streamlines platform navigation 

• Why AI is evolving from a tool to a true teammate 

Join us to discover how Sprinklr Copilot blends AI speed with human ingenuity to power more agile, intelligent, and impactful marketing.

Speakers

Nathalie Gallaire

Director - Solutions Consultancy

Sprinklr

David Howell

Editor In Chief

Silicon UK

Felix Katz

Senior Solution Consultant

Sprinklr