AI-Driven Customer Experience in Asia: A Conversation with Forrester and Grab

It’s a new year and an excellent time to take a fresh look at exceeding customer expectations – wherever your customers may be.

Digital technology is critical in delivering a seamless, relevant, and personalized experience. Every interaction, whether online or in-person, reinforces a customer expectation one way or the other. Creating loyal fans … or lost sales.

In this exclusive conversation with Forrester and Grab, you’ll gain insight into how Grab leveraged data and technology during the pandemic to:

  • Surface new customer expectations

  • Scale customer support across modern channels

  • Instigate and validate product innovation

Join our special guests, Xiaofeng Wang, a Senior Analyst from Forrester, and Elaine Neo, a Marketing Tech Manager at Grab for a discussion on how brands are adapting to customer expectations and delivering exceptional customer experiences post-Covid.

DON’T MISS OUT on the live Question and Answer opportunity with Elaine and Xiaofeng!

The Panel

Xiaofeng Wang
Senior Analyst
Elaine Neo
Marketing Tech Manager
Rammiz Omar
Divisional Vice President, APJ

Watch the webinar

Originally broadcast on Friday, December 18, 2020


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