The Acceleration of CRM to CXM in FinServ: Create a 365 View of Your Customers

With a staggering 64% of consumers expecting institutions to interact with them without delay across tweets, messages, posts, chats, emails, and telephone calls, institutions need a unified solution.

Register and attend this webinar to understand how the combined offerings from Microsoft, VeriPark and Sprinklr specifically enables financial Institutions to accelerate their journey from CRM to CXM. Discover how this unique partnership empowers teams to break down silos so that care agents can engage in full, contextualised conversations to result in increased productivity, reduced costs and increased CSAT.

Key Takeaways

  • How financial institutions can embrace and accelerate the journey from CRM to CXM.

  • How integrations across engagement channels enables institutions to consistently deliver meaningful customer experience.

  • How financial institutions can integrate social media engagement into the contact centre to drive contextual conversation.


Yasar Yilmaz
Head of Financial Services
Microsoft MEA
André Huynen
Strategic Alliances Director
Roland Boulos
Solutions Consulting Manager
Sprinklr MEA

Watch the webinar

Originally broadcast on Tuesday, February 16, 2021


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