How McDonald’s All Day Breakfast reversed 14 quarters of decline

The Challenge

Changing the supply chains associated with its brick-and-mortar locations wasn’t something leadership was willing to do without hard numbers. McDonald’s needed data to back up their All Day Breakfast idea.

The Solution

Using Sprinklr’s powerful listening capabilities, McDonald’s combed through thousands of customers’ digital conversations — all the way back to 2008 — to gather evidence of interest in breakfast. Sprinklr’s publishing capabilities enabled McDonald’s to launch All Day Breakfast and engage with individuals who mention All Day Breakfast, all the way back to 2008. With Sprinklr Visual Insights, McDonald’s can analyze and aggregate photographic ‘mentions’ that otherwise would be impossible to track.


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