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Apply Strategy Groups to Ad Campaigns

Exponentially improve return on ad spend by combining optimization tactics that have a compounded effect on your advertising results.Optimizing multiple variables that comprise your campaigns, ad sets, and ads is a difficult decision that can often lead to a “set it and forget it” strategy. With the

marketing

Knowledge Base Article

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Setting up Strategy Groups

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Use emojis while creating posts

Emojis have the power to transform lengthy chunks of words into expressive conversations. Emojis can give that essential twist to posts, making them fun, engaging, and interactive. Posts with emojis do perform better. Using emojis can help your brand stand out in a sea of text posts. Steps to use e

Publishing - SES

create posts with emojis

social

Use emojis while creating posts

+3

Knowledge Base Article

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Advanced capabilities

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Add LinkedIn Pages

To add a LinkedIn Page to the Sprinklr platform​1. Click the New Tab icon. Under Governance Console, click Social Accounts within Listen.​​2. Click Add Account in the top right corner of the Accounts window.​​​​3. On the Add Account window, search and select LinkedIn Company from the list of channel

marketing

Knowledge Base Article

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Setting Up LinkedIn in Sprinklr

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Task Permissions

Go to Launchpad → Search → All Settings ​​→ Workspace RolesAdd the following permissions to the required role. Select All, if you would like to grant all permissions related to ‘Task’.TypeCategoryPermissionDescriptionContentTaskViewAllow users to view existing tasks.ContentTaskCreateAllow users to

marketing

Task

Permissions

Knowledge Base Article

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Getting Started with Tasks

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Hide chat when no. of chat agents is less than x

The chat icon for website visitors can be hidden based on agent availability to handle those chats. If the number of agents who are available to handle chats is less than a specified number, you can configure the chat icon to be hidden. Similar conditions can be applied for Manage unavailability of

Service

Knowledge Base Article

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Control Chat Visibility

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Apply Handover Protocol Using Rule Engine

Handover Protocol is a functionality that allows bots and agents to hand off control of the conversation on Instagram to each other. This article walks you through the process of setting rule engine flow with the actions and controls present for Instagram hand over protocol process. Apply Handover P

social

Knowledge Base Article

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Advanced capabilities

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Publish your content using Content Templates

Users can follow the below steps to publish their content using the content templates:In the top-right corner of the Navigation Bar, click the Publishing Options icon and select Create Message.In the Overview section, Select the Account Type under which the content template was created within the Ch

marketing

Content Templates

publishing

Knowledge Base Article

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Publish using Content Templates

RS
Admin Permissions for Gamification

Gamification admin permissions allow you to create, configure, and manage games within Service Cloud. These permissions are assigned through Global Roles, enabling centralized and scalable access management across the platform.Assigning gamification admin permissions at the role level helps you:Enab

Knowledge Base Article

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Configuration

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Reschedule Messages in the Global Editorial Calendar

Within the Editorial Calendar, you are able to reschedule the Start Date and End Date of Messages. Usually, to make changes to a Message, you’d need to edit the message from the message publisher and update the scheduled date as required. Instead, you can also drag and drop messages to reschedule th

Editorial Calendar

marketing

Message

Knowledge Base Article

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Recurring Posts

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Sprinklr Social: 19.8 Capabilities and Enhancements

Sprinklr's latest release introduces a range of exciting new capabilities aimed at empowering your business to create more meaningful customer experiences across all touchpoints.

18.5 Release

marketing

Insights

social

+2

Knowledge Base Article

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19.8 Release (Aug 23 - Sept 1, '24)

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Sprinklr Marketing: 19.2 Capabilities and Enhancements

Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below.Navigation TipsRead through the release notes below or click on a Product title to 

Sprinklr Marketing

Knowledge Base Article

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19.2 Release (Feb 17-25, '24)

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Introduction to Conversational Surveys

Conversational Surveys allow organizations to gather feedback through chat-like interfaces, creating a more interactive and user-friendly experience for respondents. Using conversational design simplifies the survey process, boosts response rates and leads to higher engagement, better data quality a

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Conversational Survey

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Value Proposition for the AppsFlyer Ads Integration

​Persona ​Category ChallengeSprinklr FeatureAdvantageAds Insights AnalystUnified ReportingSiloed Data of AppsFlyer and Social Channels making difficult to understand the complete funnel to understand the ROIAds ReportingInsight Generation from Unified View of AppsFlyer and channels Metrics and Dimen

marketing

Knowledge Base Article

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Getting Started

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API-based Journey Triggers

Journey facilitator has different types of trigger methods. In this article, we are going to cover how a journey can be called using an API call from an external system.​It involves setting up an API endpoint setup consisting of 2 parts:HeaderRequest Parameters​More information about the Header of t

Service

Knowledge Base Article

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Journey Trigger Settings

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Publish a 1 Click Ad Buy within Sprinklr Distributed

The 1 Click Ad Buy feature within Sprinklr Distributed allows admins to set up the configuration for Ad campaigns and create an Ad Buy to ensure that all the campaign creators (Distributed users) use the pre-configured values and communicate and advertise at a local level. The Distributed User has t

Create A 1 Click Ad Buy within Sprinklr Distributed

1 Click Ad Buy

social

Social - SES

+2

Knowledge Base Article

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Advertising & Marketing (Distributed User)

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Enablement of Kill Switch

OverviewManage the risk of PR crises with the ability to automatically stop publishing across various social channels by enabling the kill switch rule. Kill Switch BehaviourWhen the Kill Switch is enabled:No new posts can be shared on the platform.Scheduled posts for already active parent posts will

Advocacy - SES

social

Social - SES

Knowledge Base Article

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Enablements

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TikTok Ads Reporting Dashboards

Users can view Tiktok data by making a custom dashboard or selecting an existing standard dashboard build for easy understanding.Using Custom DashboardClick the New Tab icon. Under the Sprinklr Marketing (Ads) tab, select Ads Reporting within Analyze.Create a reporting dashboard by clicking on Creat

marketing

Knowledge Base Article

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Reporting and Analytics

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How to Edit a Custom Field

To edit a Custom FieldClick the New Tab icon and go to All Settings. Under Manage Workspace, click on Custom Fields.On the Custom Fields window, hover over to the Options icon alongside the Custom Field for which you want to edit the details and click on Edit. ​Make the desired changes to the custom

marketing

Knowledge Base Article

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Create & Manage

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How to Create Web Analytics Using Facebook’s Dynamic Parameters

This article will cover the creation of web analytics using dynamic parameters offered by Facebook. This will only work for Facebook and no other channels. The dynamic URL parameters will allow you to track user behavior on Dynamic Ads after a user has clicked on the Ad URL from FacebookFor example,

Paid Web Analytics

marketing

Web Analytics

tracking

Knowledge Base Article

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Create Web Analytics Using Facebook’s Dynamic Parameters

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Add Campaign Brief Template

SummaryAdd Brief templates to all the Campaigns directly without any manual effort by creating a Campaign Rule.Example Use case shown below: If the status of the campaign is approved, then the “sample campaign Brief” is automatically attached to the Campaign.How to Set-UpClick the New Tab icon. Unde

marketing

Add Campaign Brief Template

Knowledge Base Article

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Campaign Rules