#14 Alicia Tillman
Chief Marketing Officer
Download Full Report

How do you tell a powerful story about back-office software? For Alicia Tillman, it’s about focusing on the human element. That might mean helping solve clean water challenges in India or saving endangered species in Africa from poachers – topics that SAP covered in campaigns last year.

“We believe that you have to give back and you have to have a purpose in the marketplace,” she told Forbes. “The majority of our previous campaigns were all very product-centric.”

Supporting Female Leaders

In her previous role as CMO of SAP Ariba (she also spent 11 years at American Express and several at a travel management company that Amex acquired), she established a Women in Leadership program to help women succeed in their careers with the help of a supportive community. No wonder Tillman is not only a powerhouse for SAP, but a powerful voice on women in the workplace.

See Other CMOs

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organization increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

Already a customer and need some love? Email: support@sprinklr.com

Give us a call: +1 917-933-7800

Please answer a few questions and we’ll contact you right away.

Contact Form

CONTACT US