Now in her 13th year as the CMO of Adobe, Ann Lewnes remains a strong proponent of both data-driven digital marketing and human skills. It’s an approach that has kept her in our top ten for the past two years.
At the recent MarTech Conference, Lewnes underscored the importance of instinct, intuition and creativity in marketing, and dismissed the notion that robots will soon be coming for marketers’ jobs. “The tools themselves will not solve anyone’s problems,” she said. “Without changing the way you view your talent, the technology is not going to work for you.”
As a board member of the Ad Council and a member of the American Marketing Association Hall of Fame, Lewnes’ words will resonate well beyond Adobe itself.