Deborah Wahl is no stranger to the auto world, having served as CMO at both Chrysler and Lexus. Since joining Cadillac in 2018, she’s developed a fresh take on the iconic brand.
Under Wahl’s leadership, the company ended its Dare Greatly campaign in favor of a less staid approach. A new wave of creative includes commercials touting the brand’s continued sponsorship of the Oscars, and a campaign titled Rise Above, which positions Cadillac SUVs as a natural fit for resilient, high-achieving people.
“Never before have we had so many launches in consecutive periods,” Wahl recently told Forbes. “And that's what we need right now because that's what builds and changes perceptions.”