Diego Scotti is building a team that represents Verizon’s global audience. Under the watch of Scotti – who had stints at J. Crew and Condé Nast before taking his current role in 2014 – Verizon’s internal creative shop now comprises nearly 50% women and people of color. “The more diversity we can get, the more we can respond to the needs of our business,” he told AdWeek.
The latest big splash for Scotti and team? The 130 Million Reasons campaign, which highlights how individual Verizon customers use its service every day. Spots include a woman lauding how Verizon helps
her stay connected with her parents in Mexico, and a man recalling how the provider’s strong service helped him stay safe during a flood. Initiatives like these are part of Scotti’s ongoing work to humanize the massive service provider.