“I’m focused on bringing our brand to life,” Jen Rubio told Vogue Australia earlier this year. Rubio, who appeared on last year’s Forbes CMO Next list, is doing that and then some for Away. She has helped the luggage company rapidly make a name for itself with simple, sleek suitcases and travel bags, many of which boast modern amenities such as USB chargers.
The company targets younger consumers by speaking their language across digital channels. Away makes ample use of user-generated content and collaborates with big name celebs like model Karlie Kloss. Barely
four years old and already valued at over $1 billion, Away is making big leaps under Rubio’s steady yet adventurous leadership.