To Jennifer Sey, the Levi’s brand goes far beyond the closet.
“Levi’s has been a symbol of democracy and inclusion for just about forever,” Sey said in an AdWeek interview. According to Sey, blue jeans are “the ultimate form of self-expression.”
Sey has built on the symbolic value of blue jeans with Levi’s Use Your Vote campaign, encouraging viewers to make their voices heard by showing up to the polls.
Inspiring action and empowerment is nothing new for Sey. A gymnast in her youth, she won the US National Gymnastics Championship less than a year after suffering a major injury at the 1985 World Championships. She’s been a force to be reckoned with ever since.