If you want something done right, do it yourself. Joanne Bradford, who joined online finance company SoFi in 2015 and first served as COO, takes that adage to heart. Bradford built a 22-person in-house creative agency that oversees everything from the company’s web presence, to paid social media, to events.
That said, Bradford – who stepped down at the end of May – made her biggest splash of the past year by tapping well-known director Tatia Pilieva to direct Strangers Talking Money. The stylized video features people discussing their financial issues in open, illuminating, sometimes vulnerable ways. “The more open this conversation becomes, the more we can break down these taboos,” Bradford told AdWeek.