Lara Hood Balazs brings valuable experience to a company that’s just beginning its branding journey, even if it’s already a well-established name. Before taking on the CMO role at Intuit, Hood Balazs helped lead marketing efforts at companies like Nike, Visa and Amazon.
That background surely came in handy when Intuit launched its first major brand campaign a year ago. The launch took the form of a 4-minute animated video on the theme, Powering prosperity around the world.
But that’s just the beginning of Hood Balazs’ work. She’s already declared that her mission is to refine the company’s strategy through additional storytelling efforts, building connections with small business owners in need of financial solutions.