#8 Linda Boff
Chief Marketing Officer & VP of Learning and Culture
Download Full Report

As the new chair of the Ad Council Board of Directors, Linda Boff’s impact on the industry goes well beyond her leadership role at GE.

Taking Pride in Innovation

Not that Boff has taken her eyes off her primary job: breathing new life into a 127-year-old brand. At this year’s Met Gala, Boff delivered on that mission by partnering with fashion designer Zac Posen to release 3D-printed garments.

While GE is unlikely to enter the fashion world, Boff noted the importance of honing 3D-printing technology, saying, “I think you’re going to see dramatic advances that are going to touch the consumer, whether it’s casts that you wear or hip replacements.” After 15 years at GE, Boff remains an iconic example of what marketers can accomplish through long-term investment in a single company.

See Other CMOs

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organization increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

Already a customer and need some love? Email: support@sprinklr.com

Give us a call: +1 917-933-7800

Please answer a few questions and we’ll contact you right away.

Contact Form

CONTACT US