As the new chair of the Ad Council Board of Directors, Linda Boff’s impact on the industry goes well beyond her leadership role at GE.
Not that Boff has taken her eyes off her primary job: breathing new life into a 127-year-old brand. At this year’s Met Gala, Boff delivered on that mission by partnering with fashion designer Zac Posen to release 3D-printed garments.
While GE is unlikely to enter the fashion world, Boff noted the importance of honing 3D-printing technology, saying, “I think you’re going to see dramatic advances that are going to touch the consumer, whether it’s casts that you wear or hip replacements.” After 15 years at GE, Boff remains an iconic example of what marketers can accomplish through long-term investment in a single company.
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