While Rebecca Messina’s tenure at Uber was brief (she joined in September, and has recently announced her departure), she earned significant attention in the role. Her influence at Uber built on a long career: Messina spent 22 years at Coca-Cola, eventually becoming the company’s SVP of Marketing and Innovation, Ventures & Emerging Brands. Most recently, she was SVP and Global CMO of Beam Suntory, a premium spirits company.
At Uber, Messina was tasked with bolstering the brand’s reputation and uniting a global team of about 700 marketers. Under her leadership, Uber upped its ad spend significantly, devoting resources to campaigns such as Moving Forward, which featured CEO Dara Khosrowshahi and showcased the company’s progress on diversity.
As Uber moves into its new existence as a publicly traded company, its next CMO faces the challenge of following two short-lived but influential executives.