When it comes to leadership style, Rick Gomez exemplifies thoughtfulness and care. That not only goes for how he treats his team, but also how he approaches each customer.
“You have to be empathetic. You have to be able to listen to your guest or your consumer, understand their needs, and then be able to develop solutions for them,” he told AdWeek.
That could help explain the success of campaigns like Target Run and Done, in which people see everything they need – from groceries to summer essentials – all in one place, simplifying the shopping experience. It’s the kind of strategy that showcases Gomez’s talent for grounding marketing innovation in a deep understanding of customers and customer habits.
In the year ahead, watch for the impact of Gomez’s latest initiative: the relaunch of Roundel, the company’s in-house agency, which will work with outside brands as well as on Target’s own campaigns.