Syl Saller is responsible for marketing some of the world’s most iconic liquor brands, including Baileys and Johnnie Walker. But her leadership is about much more than Diageo products: She’s also shaking up the marketing sector at large.
Saller, a well-known proponent of gender equality and equal pay, has pledged Diageo to the Free the Bid initiative. The initiative works to improve transparency among ad and marketing agencies to ensure that women are represented in leadership positions.
"As advertisers we have the power to normalize gender equality by what we choose to show in our ads, and who we choose to produce them," Saller said in her statement on the pledge. "The advertising industry is moving in the right direction to achieving greater gender diversity, but it must move quicker."
Saller’s efforts have not gone unnoticed: She was named Champion of the Year in Industry Dive’s Marketing Dive awards.