Tony Weisman has spent decades in the advertising world. But it’s only taken a couple of years at Dunkin’ for him to start making waves.
Early this year, Weisman oversaw the brand’s highly publicized name change: Dunkin’ Donuts is now simply Dunkin’, a rebrand that reflects the brand’s focus on competing as a coffee chain.
"I don't think there's any question that people love [our] doughnuts, but our future is in coffee and beverages," Weisman said in a Business Insider interview. "[The name change] allows us to lean into that." For a company that’s now going head-to-head with Starbucks, that sort
of big-picture thinking will be crucial.