#22 Tony Weisman
Chief Marketing Officer
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Tony Weisman has spent decades in the advertising world. But it’s only taken a couple of years at Dunkin’ for him to start making waves.

A New Name for a New Niche

Early this year, Weisman oversaw the brand’s highly publicized name change: Dunkin’ Donuts is now simply Dunkin’, a rebrand that reflects the brand’s focus on competing as a coffee chain.

"I don't think there's any question that people love [our] doughnuts, but our future is in coffee and beverages," Weisman said in a Business Insider interview. "[The name change] allows us to lean into that." For a company that’s now going head-to-head with Starbucks, that sort
of big-picture thinking will be crucial.

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