Modern Channel Crisis Management Playbook

A crisis can happen to any brand, at any time and how you respond is everything. As Warren Buffet famously stated, it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. A crisis can affect your brand’s reputation in an instant if you’re not prepared. We’ve put together a brand-new Modern Channel Crisis Management Playbook so you’re in the driver’s seat should anything ever happen.

In this Playbook, you’re learn:

  • The 5 steps needed to get prepared.
  • How critical social conversations can be used for immediate decision making.
  • Agility for FAST turnaround using the pre-crisis, crisis and post-crisis setup process.
  • Sprinklr’s best practice recommendations and step by step approach for a full end-to-end solution.

Download the Playbook



Watch the Webinar

Looking for more information on the topic? Listen to the 20-minute companion webinar from Sprinklr’s VP of Product Marketing, Paul Herman, on how to handle a crisis on modern channels.