New Brand Details

Identify, prioritize and implement changes that will have the greatest impact on your brand.

To listen, understand, prioritize and act quickly and decisively you need these NewBrand customer experience management software capabilities.


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In-depth insight

  • Determine what changes need to be made to increase customer loyalty and acquire new customers—including changes to products, pricing, loyalty programs, facilities and more
  • Understand why consumers leave without making a purchase
  • Benchmark your performance to determine best practices and replicate throughout your company

Customer-driven competitive intelligence

  • Uncover how your company compares to the competition at the brand, regional and local level across industry-specific categories
  • Determine whether to adjust pricing or introduce new offers or services to take more market share
  • Understand customer response to your competitors’ limited time offers, loyalty programs or other services
  • Implement the best strategy to target your competitors’ customer



Customer engagement

  • One-to-One Customer Interaction
    • Engage customers in both public (Facebook, TripAdvisor, etc.) and private forums
    • Receive real-time alerts for hot issues (e.g. food poisoning or bed bug mentions)
  • In-store engagement
    • Acknowledge customers as they walk in the door
    • Provide personalized in-store service

Predictive analytics

More accurately:

Forecast revenue, occupancy or yield at the location, region, brand or company level
Make more informed pricing decisions by better predicting the price sensitivity of your customers
Identify revenue gaps with enough lead-time to do something about it (e.g., promotions, loyalty programs)
Predict which menu items will have the greatest impact on customer loyalty and your bottom line
Predict which trends will be popular and which will fade (e.g., food, fashion, services).