Forecast revenue, occupancy or yield at the location, region, brand or company level
Make more informed pricing decisions by better predicting the price sensitivity of your customers
Identify revenue gaps with enough lead-time to do something about it (e.g., promotions, loyalty programs)
Predict which menu items will have the greatest impact on customer loyalty and your bottom line
Predict which trends will be popular and which will fade (e.g., food, fashion, services).