Budget management from Sprinklr allows clients to organize, optimize and report on their paid media spend across target audiences and platforms. Prior to Sprinklr, prevalent use of excel spreadsheets to track spend levels resulted in the ability to optimize on a weekly or monthly cadence.
Exercise full budgetary control, including access permissions and caps to prevent overspending.
Budget management also helps clients to optimize campaign performance based on owned and earned signals. For example, when social media posts reach a specified level of engagement, they can be boosted. Alternatively, campaigns could be automatically switched off if there is an unusual volume of social media conversation, signifying a potential issue or crisis.