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Modern Advertising Strategic Handbook

Social media and the new advertising landscape

With billions of people online using their real identities, the days of advertising to strangers are gone. Modern customers want to be recognized as people, not data points, which means advertising needs to be personal.  How should your brand approach advertising in a world that’s been revolutionized by social media?

Download Sprinklr’s Modern Advertising Strategic Handbook for a comprehensive review of the principles of modern social media advertising.  You will learn how to most effectively reach customers, maximize resources, and manage internal processes, including: 

• Establishing governance and visibility over your ad spend

• Achieving ROAS in social channels

• Increasing team productivity 

• Understanding how media, automation and AI, transparency, and agency/brand partnerships are evolving