We believe there are only two things really matter in a world of connected and empowered consumers: great products and delighted customers. We know that Forrester is a trusted resource for technology buyers all around the world, so as a courtesy, we’ve made this brand new piece of research available to you for free. Download the report here.
Your customers have changed – they’re more demanding, more vocal, and more social than ever before. In this new world, brands that transform to deliver amazing customer experiences have the advantage. Download the Experience Cloud whitepaper here.
Social customer service is a big investment. It requires executive buy-in, internal training, and new technologies – not to mention the funding necessary for all of this. But it’s becoming a necessary part of doing business. To put it bluntly, when it comes to social customer service, you no longer have a choice. Download the whitepaper here.
Every minute of every day, there are 1.3 million updates/photos shared on Facebook, 350,000 new tweets, and 100 hours of videos uploaded to YouTube. We asked 10 world-class leaders in content marketing how to break through the noise. Download the eBook here.
People don’t care what you have to say about your brand. In fact, less than 50% of people trust traditional ads. They do, however, trust recommendations from friends, family, and other consumers. These days, it’s your customers who have the power to shape your reputation. Download the whitepaper here.
Do you have full control of your social advertising? If you’re managing social internally, but outsourcing your paid – you may not be getting the most out of your efforts. To excel at paid social, you need full control of the process… and to get that, you might just need to move it in-house. Download the whitepaper here.
Employees have always been the front line of your brand. But now, they’re not just the person behind a counter – they’re a trusted voice with the power to influence your customers for good or ill on a massive scale. It’s time to harness this voice and turn employees into brand advocates.
Think back to your company’s last quarter. Could it have been stronger? More profitable? If you don’t have a social selling strategy in place, the answer is yes. To help you better understand social selling and its benefits, we put together this universal guide.
Let’s face it – organic reach is dying. To compensate, the world’s most sophisticated brands like Castrol and Vodafone are turning to social advertising to get the right messages to the right people and drive measurable results – at scale.
You see it all the time: multi-billion-dollar corporation humiliated by an inexperienced intern, scorned employee or hacking genius. While the stories involve different players, the same theme resonates — insufficient social governance. Don’t leave your organization at risk.
The impact of online conversations is no longer up for debate. Insights derived from social are a critical piece of how brands of the future will manage experiences. But for enterprises to fully benefit, they need to analyze and contextualize billions of messages. A command center can help. That is, if you find the right one. We put together this practical guide to to make it easy.
Companies don’t have a choice when it comes to being social, but that doesn’t mean abandoning all the necessary checkpoints; it means effectively doing both. You must build your social presence on top of a compliant infrastructure. This whitepaper with contributions from Farmers Insurance and Comply Socially, plus a printable compliance checklist will show you how.
Reputational crises, like natural disasters, can’t be avoided. But that doesn’t mean leaving your enterprise unprepared to handle the storm. Get this whitepaper to learn how Intel and Agnes + Day manage social media crises. You’ll also get a free visual flowchart for crisis management process, and a crisis scorecard to help you survive the next flare up.
Requirements gathering isn’t fun, so we’ve done the hard work for you based on our experience with over 100 global brands. In this PDF, you’ll find a guide to the 6 overarching areas you should ask vendors about when evaluating a solution for enterprise-wide Social Media.
Deploying Social Media at Enterprise Scale requires a different set of priorities for compliance, governance, and risk. Sprinklr has helped global brands with implementations in over 50 countries. With that experience, we’ve put together a checklist of the “22 Must Haves for a Secure Social Media Deployment.”
Moving from a small team of social media practitioners to a global team comprised of multiple functions and divisions is a big step. Based on Sprinklr’s work with some of the world’s largest, most social brands, we are sharing our experience for the key elements to successfully making the scale transition.
Moving a social strategy from a small team to a globally dispersed teams requires a number of steps and a lot of planning. Based on Sprinklr’s work with some of the world’s largest, most social brands, we wanted to share our experiences from those brands that understand how to do it right and well.
This unique compilation of large enterprise social practitioners offers numerous guidelines, examples, and best practices on the progression from simply having a social media presence to actually being social, and at scale.