Social DMP

Real-time access to customer data, across every touch point.

Your customer data is fragmented.

Audience segmentation is fundamental to reaching the right targets on social media. However, given how many platforms they must account for, brands often spend countless hours generating segments that are out-of-date by the time they’re finished. This prevents brands and their teams from providing the right content to the right people – at the right time.

  • 1st-party data is not integrated in real-time.
  • Inefficient cross-team collaboration and fragmented communication.
  • Limited, inaccurate targeting leads to current customers and prospects all being served the same Ads.
  • Left-over budgets go underutilized.
  • Misallocated investment – not optimized to top performing media.
  • Business impact of paid media is unclear and not easily trackable.


Centralize audiences and manage cross-channel segments in one place.

Audience management that goes beyond maintenance.

With Sprinklr’s Social DMP, you can seamlessly integrate customer data from all touch points to create smart segments that are always current. Eliminate manual downloading and uploading, and develop campaigns that reach the right audience, on the right channel, at the right time.

“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - starwood

“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s

Right audience, right message, right channel.

  • Integrate real time customer data from all touch points: social, web, mobile, email, ecommerce, and CRM.
  • Accurately segment based on owned conversion data and social data.
  • Minimize time spent on audience management by leveraging segments that populate and update automatically.
  • Improve your brand’s relationship with customers through a better understanding of what they like (and what they don’t).
  • Reduce the exposure of personally-identifiable information by eliminating manual data transfers.


Easily login and connect multiple data sources to Sprinklr with 1-click.