Black Friday and Cyber Monday are arguably the most critical times for brands to advertise each year. Scaling paid campaigns during this period can prove to be a serious challenge, especially for a multinational company as large as Dell.
Round Rock, TX
Working across multiple social advertising platforms created inefficiencies and disjointed customer. data.
Unifying paid social with customer data through Sprinklr allowed the brand to more accurately identify and reach customers:
Prospecting Campaign Activation
Created a Black Friday campaign that targeted inactive customers and core audiences from previous campaigns and served them product specific creative material.
Strategic Ad Optimization & Customer Retargeting
Sprinklr built a robust consumer quality model that provided them with the capability to programmatically align bids to the quality of a user and their conversion rate.
Ex: Individuals being targeted could cost 10 cents, but have a conversion rate of 1%, while individuals targeted at $5 may have a 50% higher likelihood of buying a Dell product.