How McDonald’s All Day Breakfast reversed 14 quarters of decline
Sprinklr helps us delineate where we see the most opportunity and which customers we need to prioritize based on their need or their history with us – quickly.
Paul Matson
DIRECTOR, CUSTOMER EXPERIENCE & SOCIAL ENGAGEMENT, MCDONALD’S
Industry
Food & Beverage
Country
United States
Solution
Company Size
235,000
Mcdonald’s
McDonald’s had a great campaign idea — one that would have a lasting impact on the company’s revenue. McDonald’s wanted to introduce a new way for customers to enjoy their famous breakfast items all day long.
WEBSITE
HEADQUARTERS
Chicago, Illinois

The Challenge


Changing the supply chains associated with its brick-and-mortar locations wasn’t something leadership was willing to do without hard numbers. McDonald’s needed data to back up their All Day Breakfast idea.

The Solution


Using Sprinklr’s powerful listening capabilities, McDonald’s combed through thousands of customers’ digital conversations — all the way back to 2008 — to gather evidence of interest in breakfast. Sprinklr’s publishing capabilities enabled McDonald’s to launch All Day Breakfast and engage with individuals who mention All Day Breakfast, all the way back to 2008. With Sprinklr Visual Insights, McDonald’s can analyze and aggregate photographic ‘mentions’ that otherwise would be impossible to track.

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