Wednesday, September 10th, 2014 | 2 min read
A strong social business isn’t built overnight. It takes time, dedication and the right investments. Of all these investments, an important (but often overlooked) one is your workforce.
Your employees have always been the front line of your brand. They are the voice at the other end of the phone and the face behind the check-out counter. In the social age, an employee’s customer interactions are more bountiful than ever — they extend way beyond isolated, one-on-one exchanges.
This means your employees have the power to influence your customers – for better or for worse. In order to ensure that the latter doesn’t happen, you need to create a brigade of internal brand champions.
You need to build employee advocacy.
You need the right people, policies and people. You need help.
We recently approached experts at Entergy and EY to put together a guide to help brands in their quest to find, train and activate internal brand champions. A preview is provided below:
Why your employees are the key to gaining consumer confidence
How to create a strong employee advocacy program in 10 easy steps
5 tips from Alex Schott of Entergy on how to manage your increasingly social workforce
Advice from Chris Boudreaux of EY on proving the business value of your program