Social ad spend is expected to reach $36 billion worldwide next year—a 20% increase from 2016. Which makes perfect sense considering over two billion people worldwide use social media. In the battle for attention, brands compete against each other, but also against users’ friends and family, celebrities, and major news stories.
That’s why paid social ads have moved from being an optional part of your social strategy to being a crucial one. To help you stay on top your paid social strategy, we’re unpacking four major trends to watch in 2017.