Monday, March 20th, 2017 | 2 min read
Since launching in 2010, Instagram has become the go-to social network for people to share memorable moments and personal highlights from their lives. More recently, Instagram Stories has made it easy to share everything that happens in between.
Having gained more than 150 million active users since launching last August, stories allows users to display their creativity by personalizing photos and videos with filters, drawing tools, and text overlay. Content disappears after 24 hours, creating an incentive for people to create engaging, memorable posts.
Due to its popularity, stories has changed the way that Instagramers interact with each other—and by extension, with brands. And when you consider that 70% of Instagram users follow a business, and one-third of the most viewed stories are from businesses, it’s clear just how important stories will become in today’s business world.
With this trend in mind, we are delighted to announce that Sprinklr has launched Instagram Stories within our advertising tool.
This development will allow our users to target stories ads to the people that matter to them, reach as many of them as possible, and access Sprinklr’s existing audience, measurement, and reporting capabilities to know what works—as always, all in one platform.
The Reach objective will be the first feature available in Instagram Stories, and over the coming months Instagram will continue to expand availability to more ad objectives. These will include video views, website clicks, website conversions, mobile app installs & mobile app engagements. Instagram will also enable advertisers to add links to ads in Instagram Stories.
Incorporating Instagram Stories reflects Sprinklr’s commitment to personalized content and allowing our clients to advertise on Instagram, establishing deeper connections with people. It is also the latest step we’ve taken to ensure that our users have access to Instagram’s full suite of capabilities.
We’re excited for the story (and the stories) to continue.