According to Twitter, 280 million tweets were posted about holiday shopping last year. And a whopping 89% of people who shared their holiday shopping experiences on social media did so on Facebook. If brands want to turn that feedback into insights for improving their products, they need to set up listening queries that will catch all (err, nearly all) relevant mentions.
After all, that’s how McDonald’s managed to sync up its 28,000 different social accounts,and it’s how Talpa—the production company behind NBC’s The Voice—drove a 20% increase in social engagement across 180 countries.
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